The Outplay is a precision Video-Advertising platform which connects Brand Advertisers directly with Publishers through video content.

Its technology allows Advertisers to reach their audience on Premium Publishers and optimize campaigns, based on both the Publishers’ and the Contents’ performance.

Premium Publishers have access to thousands of videos which, once integrated onto their website through TheOutplay technology, generate new revenue via the huge number of video views.

 

CARLO_DE_MATTEO

Profound Digital Media expert. He started in media and IT law firms for several years in London. In 2002 he joined HP where he held strategic marketing management role both in EMEA and worldwide. In 2008 , he joined the group as General Manager and in 2010 he become a partner. With more than 15 years of expertise in the digital and.marketing industry he is now leading the IT and Product company of the group. Carlo has a law degree and a Master Science in Media and Technology.

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